HEI Resources on Corporate Giving
Given the current state of the U.S. economy, issues such as unemployment, foreclosure, and debt are still negatively affecting many American families. More than ever before, corporations have a responsibility to do all they can to help the communities in which they operate.
Good corporate citizenship benefits both the people of a community and the company itself. Companies who ignore poverty in their community are not only turning their backs on their neighbors —- they are also hurting themselves in the long run. Companies rely on their local communities for an educated workforce and a customer base that is able to spend money; poverty hinders people’s ability to obtain a solid education and reduces their purchasing power. Furthermore, by being a responsible civic partner, companies also establish good will —- an invaluable asset —- and a positive reputation in the community.
The goal with corporate citizenship is to create a win-win situation. Companies cannot simply be located in neighborhoods; they must be good neighbors, too.
Colorado-based HEI Resources is a primary sponsor of Outreachers, a non-denominational tax-exempt organization that promotes sustainable methods to address poverty in Colorado Springs and Guatemala. Additionally, HEI Resources supports local initiatives such as Young Life, Rocky Mountain Kids, and Kids on Bikes.